Recently I found myself with a rash of people following me not on Twitter but on Pintrest. I completely forgot about this Pintrest thing since I was invited on it a while ago. It was interesting because it was a site that was ver similar to a website that I worked on for about a year but never worked out. Pintrest is an invite only social network where people share interesting things such as furniture, accessories, and any number of products or things of interest. The concept is that you pin the things that interest you on your boards. Your friends can see and share things back with you. Sounds like a simple idea but what’s in it for businesses.
Well it’s the biggest things to retail businesses since Ebay. It’s one of the best distribution channels now for your products. Recently hitting 10 million users, it has captured one of the most lucrative demographics on earth, women. Well what’s a purse or clothing company to do? Well right now, you can’t create a brand page but definitely probably get an invite to start “sharing” not “spamming” the site with your fabulous products. Or simple just add a “pin it” button on your site.
By having your products on Pintrest, you get a definite social media head start of your competitors. You may not get link backs but definitely will get your product out there with very little work other than creating some great images.