Conversion optimization is the process of increasing the rate in which your targeted demographic become customers. Businesses spend tons of time and money on marketing and driving people to learn more about our products and services but there is only one chance for a first impression so increasing conversions can mean a world of difference in results. By optimizing your site for your traffic can increase your revenue and profit while doing the same amount of marketing. For example, if your conversion rate was 1% for all your traffic creating half a million in revenue, then by simply working on your site to increase that rate to 2% would literally double your revenue as well as your profits. The idea may seem easy but the task requires an iterative process through careful analysis and testing.
Thinkademic specializes in diving into your site’s data and results to increase your results. We look at your analytics, your landing pages, your usability, and your results. Then we test, monitor, evaluate, tweak, and do that all over to maximize your results.
- Split or A/B Testing
- Site + Landing Page Audit + Design
- Copy Audit + Writing
- Usability Review